#Digital Marketing in chandigarh

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Friday 21 October 2016

Digital Marketing



Digital Marketing Training in Chandigarh


Digital Marketing in Chandigarh
Here we are doing the off-page SEO  Info graphics is the important tool for doing off page SEO in Digital Marketing. We can make our own info graphics and can publish them to the public. Info Graphics means providing information through graphics. Here are the steps to do info-graphics:


  • Go to google.com
  • search for info-graphics sites
  • select piktochart
  • sign up with email id and password
  • then sign in with google
  • then click no the allow
  • after this you will be redirected to the page where you can rename, save, download, share the info-graph you have made.

    Digital Marketing in Chandigarh


Then after doing all this you have to do its search engine submission, which is compulsory for any website to rank higher.
Thus in this way we can create our own info-graphics, which will help our website to rank higher in the search engines.
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Monday 3 October 2016

Beneficial SEO Tools

Beneficial SEO Tools

Hello friends, Here in this article i want to share some beneficial tools of SEO with you all. I am taking SEO training in Chandigarh these days and i came to know about some very interesting facts of Search Engine. So here we are...

We can use various Add-ons for various purposes to use the tools for e.g.-


  • To check the page rank and Alexa rank of our Website we can install the Add-on for the same.
  • To take the screenshot of the whole website we can use NIMBUS names add-on and can install this in our web browser for further use.
After installing the various Add-ons they will be appear on the top of our web browser and it will be easy to use them.
We can enable or Disable these Add-ons like this ->
Beneficial-SEO-Search-engine=optimization-Tools



Like we have installed Nimbus Add-on, which is for taking the screenshot of the webpage and we can edit that also. Even we can blur the sensitive area. These all pare Beneficial SEO Tools which helps us to make our tasks easy.
Beneficial-SEO-Tools


Beneficial-SEO-Tools


In this way we can install and use various Add-ons for taking the screenshots, checking the page rank and Alexa ranking etc.

Adwords.google.com:

This SEO tool is used to see the traffic of the particular keyword.
For using this tool go to Google.com > search for Adwords.google.com > then sign in with your email-id or you an create a new also > then go to tools > keyword planner >  Search for new keywords using a phrase,website or category > choose the options suits your website and search for the particular keyword and its traffic.
Beneficial-SEO-Tools
Beneficial SEO Tools


In this way we can use this amazing tool to see the traffic of the keyword.

Beneficial SEO Tools

Wordcounter.net:

It is the free word count tool used to count the number of words in our description and title.

Thus in this way we can check out the no. of words and characters for our title and description.
Beneficial-SEO-Tools


Spider Simulator:

To see or to check the crawler view of the webpage we use the tool named Spider Simulator. For this go to Google.com > search for Spider Simulator > webconfs.com >
Beneficial-SEO-Tools


Enter the URL of your website in the box and then after filling the captha click on the submit button.
It will look like this:
Beneficial-SEO-Tools


Snippetoptimizer.net:

This tool is used to add the title and description of the website.
Beneficial-SEO-Tools


After giving the title and description copy the content and paste it in the edit html page of your template in the blogger.
To see the title and description again we will use the Spider Simulator tool.

There are various other tools which we will discuss later on...


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Webmasters tool

What is Google Webmasters Tool?

It is an important tool for any Website to rank at Higher position

Google Webmaster Tools (GWT) is the essential system for Google to speak with website admins. Google Webmaster Tools helps you to distinguish issues with your website and can even fill you in regarding whether it has been contaminated with malware (not something you ever need to see, but rather on the off-chance that you haven't spotted it yourself, or had one of your clients tweets at you to tell you, it's important).

What's more, the best part? It's completely free. On the off chance that you don't have a GWT account, then you have to go get one at this point. 
google-webmasters-tools


This manual for Google Webmaster Tools will walk you through the different components of this apparatus, and give you understanding into what noteworthy information can be found inside. (For additional inside and out help, go to Google's Webmaster Help.)

Check

Before you can get to any information on your site, you need to demonstrate that you're an approved illustrative of the site. This is done through a procedure of check.

There are five fundamental techniques for confirmation as of now set up for GWT. There's no genuine inclination as to which technique you utilise, in spite of the fact that the initial two have a tendency to be the most regularly utilised as they've been around for more.

The HTML document transfer. Google furnishes you with a clear, exceptionally named document that you simply need to drop in the root registry of your site. Once you've done that, you simply tap on the confirm catch and you'll have admittance to your GWT information for this site.

HTML tag. Tapping on this alternative will give you a meta tag that you can embed into the leader of your landing page. When it's there, tap on the confirm catch to see your GWT information. One thing to note about utilising this strategy for confirmation is that it's workable for the tag to be incidentally expelled amid a redesign to the landing page, which would prompt to a denial of the check, however reinserting the tag and clicking check again will settle that.

Space Name Provider. Select your Domain Name supplier starting from the drop rundown and Google will give you a well-ordered guide for confirmation alongside an extraordinary security token for you to utilise.

Google Analytics. On the off chance that the Google record you're utilizing for GWT is an indistinguishable record from for GA (expecting you're utilizing GA as your investigation arrangement), is an administrator on the GA account, and you're utilizing the offbeat following code (with the code being the leader of your landing page), then you can check the site along these lines.

Google Tag Manager. This choice permits you to utilise the Google Tag Manager to check your site.
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Crawl

Site Errors

Here's the place you get some answers concerning the mistakes that Google has recognised when slithering your site in the course of recent days. This is a significant device as it can completely help you distinguish an assortment of issues on your site, from server blunders to missing pages, and mistakes in the middle.

GWT demonstrates to you the quantity of blunders, records the pages, and demonstrates a diagram of your number after some time for that specific mistake so you can see whether it's been a progressive change or a more sudden event (maybe a code push brought on unanticipated blunders with an area of the site that nobody took note).

This segment ought to be an incessant port of call, as you watch out for any new issues that could affect the creeping of your site. In the event that your site has either a versatile nearness or is in Google News, you will see tabs committed to any creep mistakes particular to those items.

Fetch as Google

Here is the place you can fundamentally see your pages as Google sees them. They'll give back the HTTP reaction, the date and time, and the HTML code, including the initial 100kb of obvious content on the page.

This is an awesome method for confirming that the Google crawler sees the page as you anticipate that it will (recall the crawler should see an indistinguishable page from the client would see) and that there are no remotely infused concealed connections on the page.

On the off chance that the page looks how you anticipate that it will, then you can submit it to the record. You are permitted 500 gets/entries seven days, and 10 connected page entries for every week (presenting a page and all pages connected from it in the meantime). 

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Google Analytics

What is Google Analytics?

Google Analytics is a freemium web examination benefit offered by Google that tracks and reports site traffic.
  • Google propelled the administration in November 2005 subsequent to procuring Urchin.
  • Google Analytics is currently the most generally utilised web investigation benefit on the Internet.
  • Google Analytics is offered likewise in two extra forms: the membership based Google Analytics 360,
  • beforehand Google Analytics Premium focused at big business clients and Google Analytics for Mobile Apps, an SDK that permits gathering utilisation information from iOS and Android Apps.

What-is-google-analytics 

Coordinated with AdWords, clients can now audit online crusades by following greeting page quality and changes (objectives). Objectives may incorporate deals, lead era, seeing a particular page, or downloading a specific file.

Google Analytics' approach is to show abnormal state, dashboard-sort information for the easygoing client, and more inside and out information advance into the report set. Google Analytics investigation can distinguish ineffectively performing pages with systems, for example, pipe representation, where guests originated from (referrers), to what extent they stayed and their topographical position. It additionally gives more propelled components, including custom guest segmentation.[citation needed]

Google Analytics web-based business revealing can track deals action and execution. The web-based business reports demonstrate a webpage's exchanges, income, and numerous other trade related metrics.

On September 29, 2011, Google Analytics propelled Real Time analytics.

A client can have 100 site profiles. Every profile, for the most part, relates to one site. It is constrained to destinations which have a movement of less than 5 million site visits for every month (approximately 2 site hits for each second) unless the site is connected to an AdWords campaign.

Google Analytics incorporates Google Website Optimizer, rebranded as Google Analytics Content Experiments.

Google Analytics Cohort examination include comprehends the conduct of part gatherings of clients separated from your client populace. It is particularly useful to advertisers and experts for effective usage of Marketing Strategy

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Web Crawler

Here we will get the information about web crawler




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Benefits of Digital Marketing

Here we will discuss about the benefits of digital marketing


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Robots.txt


What is robots.txt?

The Robots Exclusion Protocol(REP) is a group of  web standards that regulate web robot behavior and search engine indexing.


Here in webpage this file gets merged which tells crawlers which of the page of the website is accessible to them and which is not.We can see our websites robot file by typing out website name/robots.txt. for example see the following image:


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Digital Marketing

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